The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice

dc.contributor.author	Valdez Munoz, Raúl
dc.date.accessioned	2018-01-22T15:29:03Z
dc.date.available	2018-01-22T15:29:03Z
dc.date.issued	2012
dc.identifier.citation	Valdez Munoz, R. (2012). The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice. Journal of Entrepreneurship, Management and Innovation, 8(3), 78-94	pl
dc.identifier.issn	2299-7326
dc.identifier.uri	http://hdl.handle.net/11199/10264
dc.description.abstract	Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multple paths, chains, or trails. This study explores the importance of hypertext in the travel destnaton choice from websites. Results show that hypertext links containing images of destnatons, informatve texts, and search tools are the three most important features utlized by tourist website browsers. This study aims to oﬀer insights into new areas for further research on tourism websites design, applicaton and evaluaton.	pl
dc.language.iso	en_US	pl
dc.publisher	Wyższa Szkoła Biznesu - National Louis Univeristy	pl
dc.rights	open access	pl
dc.rights	Attribution-NonCommercial-ShareAlike 3.0 Poland	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/pl/	*
dc.subject	travel, internet, websites, destnaton choice, hypertext	pl
dc.title	The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice	pl
dc.type	article	pl