Abstract:
Navigating a business these days is certainly not an easy task. The business
environment is highly competitive and dynamic where changes advance
rapidly and thus; there exist those who excel in this business environment and
those who are closing the doors. In the pursuit of money and customers in
theses rapidly changing business conditions, today market actors may become
tempted to take shortcuts and act half-heartedly or notably unfair just to
overtake competitors and gain easy and fast income. Therefore, maintaining
the integrity in an organization may become the critical challenge for modern
businesspeople to retain the trust and loyalty of the employees, business
partners, and customers and this paper focuses on these issues relying on
Polish data and research results.