Abstract:
The processes taking place in the modern economy mean that the functioning of
enterprises is constantly changing. The effects of these changes directly translate
into the development of business entities. In this context, one should pay attention to
those elements whose implementation in a functioning enterprise may give impetus to
a faster development than a rival. One such element seems to be the implementation
of the concept called Corporate Social Responsibility (CSR). The study aimed to
find out the opinions of using CSR concept in the process of building competitive
edge among entrepreneurs from the Small and Medium-sized Enterprises (SMEs)
sector in Poland and Denmark. The choice of a partner country for Poland to
conduct a comparative study was not accidental. Denmark is often mentioned as
one of the most socially responsible countries in the world. Qualitative research was
used to collect data. Between February and November 2016, ten individual in-depth
interviews were conducted with representatives of micro, small and medium-sized
enterprises representing various industries (trade, services, production) in Poland
and Denmark. Analysis of the results shows a similar level of development and use
of CSR as a tool to build competitive advantage in Poland and Denmark, where all
surveyed companies submitted such a declaration. The two main motivations for the
respondents from the two surveyed countries differ widely. From Polish side, there
is perception of CSR as a positive standard - a norm that is worth observing sets
the framework for the action of contemporary companies and positively influences
their image and willingness to act in accordance with its internal ethical standards.
From Danish side, the most important reason for implementing CSR activity are:
the company’s performance following its objectives, values, and vision and ensure
the development of the company through the transparency of the operation.