Social Media as a Source of Customer Knowledge – Potential and Limitations

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dc.contributor.author	Kopera, Sebastian
dc.date.accessioned	2019-04-15T10:29:53Z
dc.date.available	2019-04-15T10:29:53Z
dc.date.issued	2017
dc.identifier.citation	Business and non-profit organizations facing increased competition and growing customers' demands : volume 16 : proceedings of the 16th Conference: Tomaszowice, Poland, 19-20 June 2017. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017. S. 207-217	pl
dc.identifier.isbn	978-83-949144-0-0
dc.identifier.uri	http://hdl.handle.net/11199/10511
dc.description.abstract	Social media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented text are: to explain this potential and to analyze barriers to the acquisition of customer knowledge by tourism organizations. A literature review will be applied along with the analysis of empirical data from one tourism institution and six business companies, to achieve those goals.	pl
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”	pl
dc.rights	open access	pl
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 Poland	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	knowledge acquisition	pl
dc.subject	social media	pl
dc.subject	customer knowledge	pl
dc.subject	tourism industry	pl
dc.title	Social Media as a Source of Customer Knowledge – Potential and Limitations	pl
dc.type	bookPart	pl