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Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences
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Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Author

Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Author "Salmela, Erno"

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Why Metallica Changed Music World – Effectuation Perspective

Salmela, Erno (Wyższa Szkoła Biznesu - National-Louis University and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2016)

The purpose of this article is to understand the underlying factors why Metallica was capable of creating radical changes in the music industry and conquering the world. Metallica ́s history is examined during the period ...