Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Author "Sztorc, Małgorzata"

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Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Author "Sztorc, Małgorzata"

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  • Franchising as a Model of Business and Hotel Development in the Process of Market Globalization 
    Sztorc, Małgorzata (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    The paper presents the structure of three hotel concerns operating in the European market, which has been formed over recent years due to their foreign expansion. At present, the global hotel market is occupied by both ...

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