Planning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Results

Abstract

The aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The servey covered private non-profit organizations (non-government organizations) in three provinces : Malopolska, Podkarpacie and Silesia. The presented results of the research concern the mission and goals of organizations, planning their activities (including marketing activities) and foundations on which marketing strategies are based.