Planning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Results

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dc.contributor.author	Kwak, Wioletta
dc.date.accessioned	2013-07-15T12:25:16Z
dc.date.available	2013-07-15T12:25:16Z
dc.date.issued	2012
dc.identifier.citation	Business and Non-Profit Organizations Facing Increase Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2012. – S. 187-196	pl
dc.identifier.isbn	978-83-88421-80-8
dc.identifier.uri	http://hdl.handle.net/11199/395
dc.description.abstract	The aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The servey covered private non-profit organizations (non-government organizations) in three provinces : Malopolska, Podkarpacie and Silesia. The presented results of the research concern the mission and goals of organizations, planning their activities (including marketing activities) and foundations on which marketing strategies are based.	pl
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University	pl
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	marketing planning	pl
dc.subject	marketing strategy	pl
dc.subject	non-profit organization	pl
dc.subject	NPO	pl
dc.subject	marketing of non-profit organization	pl
dc.subject	non-government organizations	pl
dc.subject	social mission	pl
dc.subject	stakeholders	pl
dc.title	Planning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Results	pl
dc.type	article	pl