Cultural competencies in market oriented international organizations
Ładowanie...
Data
2011
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
Market oriented companies are perceived as one of the most successful
and sustainable business organizations. In recent years due to global economy
changes increased interest in cross-cultural management issues has been
noticed, though practitioners and academics are still working on the concept
of cultural competency. The purpose of this paper is to present the possible
impact of culture competence model on the market orientation of international
organizations. The basic assumption is the greater culture competency, the
greater market orientation of international organization.
Opis
Słowa kluczowe
international organization, organizational culture
Cytowanie
:] Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 160-174