Abstract:
The purpose of this article is to establish a new management idea that
supports the integration of sustainable competitive advantage-creating rules
and stakeholder relations. A top-down approach was used to develop proposal
framework focused on analyzing the main theories including corporate social
responsibility (CSR) and social innovations to identify new assumptions of
value creation. The paper describes the novel conception of Corporate Social
Innovations (CSI) linking innovations, social needs and organizational
capabilities and resources to create and claim shared value (social and
economic). The original conceptual framework extending the social innovation
and CSR approaches by juxtaposing advantage-creating shared value taking
into account the constraints of transaction costs associated in the process of
exchange between the stakeholders.