Image and Communication of Polish National Parks
Ładowanie...
Data
2012
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
This paper contains the analysis and evaluation of image and social
communications in national parks in Poland. It is based on the results of
research conducted by 'Starcom MediaVest Group "on behalf of the Tatra
National Park. The purpose of intentional communication activity is to increase
trust in activities undertaken by the institution to improve public perception
and acceptance. This paper summarizes the communicative picture and image
of national parks in Poland. It is an attempt to assess whether image-building
and communication activities vital to the goods and services market are also
needed for national parks.
Opis
Słowa kluczowe
image, communication, national park
Cytowanie
Business and Non-Profit Organizations Facing Increase Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2012. – S. 279-291