Creating a corporate image in the context of talent management
Ładowanie...
Data
2011
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
The term "employer branding" is relatively new. It shows the trend in
the labor market, to attract high-potential employees, with highly specialized
knowledge – so called talents. Talent management is a relatively new concept
that shows the company’s management of its strategic capital which is human
capital. An employer’s brand which is positively perceived helps to attract
talent into the ranks of employees, which is the main goal of the considerations
contained in this paper. The paper is theoretical in nature and was based on
the subject literature.
Opis
Słowa kluczowe
Cytowanie
Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 240-252