Problemy interpretacyjne społecznej odpowiedzialności biznesu

Abstract

In changing market environment it’s hard to reach sustainable competitive advantage. But there is a way in which we can help our company and also do some good to an area it operates. Corporate social responsibility (CSR) can be defined as the duty of organizations to conduct their business in a manner that respects the rights of individuals and promotes human welfare. In most cases it allows a company to take responsibility for the well-being of the societies and environments in a manner that generates significant returns to its business. A tool which helps us in defining the corporate responsibility from companies’ perspective is the virtue matrix. The aim of the article is to show some views onto the CSR and to describe its meaning.