Strategia działania GRUPY PZU na rynku ubezpieczeń na życie w obliczu rosnącej konkurencji

Abstract

The insurance services market in Poland still develops slowly. New insurance and reinsurance companies come into being. There is a growing demand for well trained insurance agents and for universal knowledge about service activities in the area of insurance. Care about the quality of services and meeting the customers’ expectations becomes the top priority matter for Polish insurers in the face of the threatening competition. That is why the aim of the present article is the approximation of activities leading to keeping the leading position on this market undertaken by the PZU Group.