Abstract:
Nowadays organizations are required to be extremely flexible while
maintaining the consistency and integrity of actions, which is a difficult task.
What management mechanisms are needed for that? In such circumstances,
what is the role of the organizational culture? Does it still remain a kind
of a “glue” bonding a company into one piece? What are the patterns of
behavior that emerge from a new way of doing business in companies? The
purpose of this article is to present the challenges posed by the development
of culture in virtual organizations and the identification of potential research
directions in this area. We hope that the concepts of culture and related
problems presented in this paper prove to be an inexhaustible potential for
research on collective behavior patterns and their impact on the functioning
of the modern organization.