Abstract:
The article deals with the business model and its components as well as the
analysis of the relationships between these components using the sensitivity
model. For this purpose we define the concept of a business model, paying
special attention to its classification and components. Then we discuss the
sensitivity model as a practical tool enabling us to define the problem and its
elements, to analyze its impact and to explain the possibilities of influence.
This research focuses on assessing the relative influence of business model
components on each other, thus filling a gap in the literature having to do with
the dynamic relationships between business model components.