Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy
Ładowanie...
Data
2014
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
The paper deals with the issues concerning the image management. Measures
in this field can and ought to be taken up not only by private companies,
but also by organizations of public administration. On the example of the
Office of Town and Commune of Głuchołazy the author scrutinizes kinds and
possibilities of using public relations instruments. As a result, the consistency
and efficiency of the image management system in the organization have been
evaluated.
Opis
Słowa kluczowe
image management, public administration, commune, public relations, instruments
Cytowanie
Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 227-243