Abstract:
The main objective of any business activity is to create value for the owners.
Taking into consideration the complexity of today’s organizations and
circumstances of growing customers’ demands in which they compete, it is
essential that the company’s value-oriented goals are effectively managed
at every level of the organization. A well-considered strategy can only be
successful if the company’s objectives are transparent, understandable for
the employees and controllable. The article describes strategic and financial
drivers of business value creation and presents methods of their communication
across an organization, such as the Balanced Scorecard or KPIs.