Browsing Książki / rozdziały (Inst. PiZ) by Author "Kopera, Sebastian"

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Social Media as a Source of Customer Knowledge – Potential and Limitations

Kopera, Sebastian (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)

Social media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented ...