Browsing Książki / rozdziały (Inst. PiZ) by Subject "image"

WSB-NLU Repository

Browsing Książki / rozdziały (Inst. PiZ) by Subject "image"

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  • Image and Communication of Polish National Parks 
    Pater, Beata (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2012)
    This paper contains the analysis and evaluation of image and social communications in national parks in Poland. It is based on the results of research conducted by 'Starcom MediaVest Group "on behalf of the Tatra National ...
  • The Influence of Social Media on a Company’s Image. The Possibility of Internet Monitoring 
    Flieger, Marcin (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2013)
    The paper deals with issues concerning management of a company’s image, especially in an crisis situation. This aspect of management is analyzed in the context of social media – the way they function and influence an ...

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