Browsing Książki / rozdziały (Inst. PiZ) by Subject "word-of-mouth"

WSB-NLU Repository

Browsing Książki / rozdziały (Inst. PiZ) by Subject "word-of-mouth"

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  • Scheibe, Anna (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2012)
    A brand remains a considerable source of the competitive advantage. One of the elements contributing to its power is image. The information revolution and globalization make it necessary to search for new means of ...

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