Instytut Przedsiębiorczości i Zarządzaniahttp://hdl.handle.net/11199/162024-03-29T15:29:29Z2024-03-29T15:29:29ZThe Importance of Accountability for Innovation Development Viewed Through the Mediating Role of Intellectual CapitalBubała-Wójcik, JoannaJacenko, MartynaWójcik-Jurkiewicz, Magdalenahttp://hdl.handle.net/11199/105182019-04-16T00:02:07Z2017-01-01T00:00:00ZThe Importance of Accountability for Innovation Development Viewed Through the Mediating Role of Intellectual Capital
Bubała-Wójcik, Joanna; Jacenko, Martyna; Wójcik-Jurkiewicz, Magdalena
Although the concept of accountability itself is not new and in the literature,
it appeared about 40 years ago, business has started to realize its importance
only recently. Accountability can be understood differently in English or nonEnglish languages. The examples of the most innovative companies demonstrate
the culture with the characteristics of accountable organizations. Their
innovation is in their culture and employees. Accountability as the important
element of intellectual capital has the linkage to the innovation. Time will
show if market and business are interested in the evaluation of accountability
and its presentation in financial statements. The aim of the paper is to present
the importance of accountability for innovation development as mediated
by organizational culture and intellectual capital. It presents the theoretical
concept of accountability as success factor of the innovation.
2017-01-01T00:00:00ZRisk Management Model in the Formulation Phase of the Technological ProjectWalaszczyk, Ludmiłahttp://hdl.handle.net/11199/105172019-04-16T00:02:02Z2017-01-01T00:00:00ZRisk Management Model in the Formulation Phase of the Technological Project
Walaszczyk, Ludmiła
In the 2014-2020 perspective, the calls for proposals are mainly directed to the
entrepreneurs. It provokes the necessity to prepare the project applications to
the consulting company by the entrepreneurs themselves or to sub-contract it.
However, the preparation of the proposals by the applicants is more rationale,
because they know best what will be developed and how to justify it. On the
other hand, while writing the applications, it is indispensable to consider
all risks that might happen during the preparation process and which can
influence the further phases of the project execution. The author of the article
presents the theoretical background how risk can be managed. The main aim
of this article is to design the model for risk management, which is dedicated
to the formulation phase of the technological project. In the process of the
model design, the author used direct interview and modelling methods. The
application of this model enables the entrepreneurs to prepare the project
application with all necessary aspects taken into consideration, which should
be fulfilled; otherwise, the project application can be rejected.
2017-01-01T00:00:00ZJustificatton of Using Two Dimension Graphic Codes (Qr) in Marketirng ActivitiesSzyjewski, GrzegorzFabisiak, Luizahttp://hdl.handle.net/11199/105162019-04-16T00:02:01Z2017-01-01T00:00:00ZJustificatton of Using Two Dimension Graphic Codes (Qr) in Marketirng Activities
Szyjewski, Grzegorz; Fabisiak, Luiza
Modern models of marketing are used as methods of promotion, brand image
building and sales support in organizations. All those activities are preceded
with mainly ICT tools use. Modern models of marketing can help by using
multimedia communication with interactivity, launched by two-dimensional
graphic code. Two-dimensional QR codes create the connection between
analog and digital marketing tools. The code saved and made available to
the consumer in its printed form can be used as a gateway through which
(often unaware) the customer becomes introduced to the world of electronic
marketing. The potential of such promotion is enormous, and it is observable
in the current marketing trends. However, it is worth considering whether the
potential customers’ society is prepared to use that technology. The problem
is that there is a risk that the code’s interactive post will never reach the
recipient. The question which arises is about the effectiveness of the form’s
message, in practical use.
In order to verify the problem of the legitimacy of QR codes use, the source
data was collected from the answers given to the question how well QR codes
are recognized as a way of communication. The practical ability to use this
channel of communication was also explored. The data was gathered from the
electronic questionnaire, which was conducted among people between the age
of 19-23. The decision model used in the work presents sequential decisionmaking, depending on the achieved situation.
2017-01-01T00:00:00ZFranchising as a Model of Business and Hotel Development in the Process of Market GlobalizationSztorc, Małgorzatahttp://hdl.handle.net/11199/105152019-04-16T00:02:17Z2017-01-01T00:00:00ZFranchising as a Model of Business and Hotel Development in the Process of Market Globalization
Sztorc, Małgorzata
The paper presents the structure of three hotel concerns operating in the
European market, which has been formed over recent years due to their foreign
expansion. At present, the global hotel market is occupied by both international
hotel chains and autonomous hotels, for which the concept of franchising can
be a suitable mode of operation. The most frequent presentation of the hotel
business development is based on a dualistic approach: one involves bridging
a development gap (the so-called development divergence), and the other
involves the process of improving the position that an organization occupies in
the environment (Machaczka, 1988). The globalization process in the modern
economy leads to the internationalization of businesses. The aim of this paper
is to present a model of business and hotel business development through
franchising. The determinants of expansion and globalization factors are
defined by the critical analysis of the literature. The corporate globalization
model is analyzed, and the concept of offensive development and business
expansion are indicated, which results from the application of franchise in
the asset-light business model. In addition, the paper presents hotel concerns
which employ this type of model of development and expansion into new
markets.
2017-01-01T00:00:00Z