Why Metallica Changed Music World – Effectuation Perspective

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dc.contributor.author Salmela, Erno
dc.date.accessioned 2019-03-04T10:45:57Z
dc.date.available 2019-03-04T10:45:57Z
dc.date.issued 2016
dc.identifier.citation Business and non-profit organizations facing increased competition and growing customers' demands : volume 15 : proceedings of the 15th Conference: MMC Brainville, Nowy Sącz, Poland, 20-21 June 2016. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2016. - S. 153-171 pl
dc.identifier.isbn 978-83-65196-34-7
dc.identifier.uri http://hdl.handle.net/11199/10489
dc.description.abstract The purpose of this article is to understand the underlying factors why Metallica was capable of creating radical changes in the music industry and conquering the world. Metallica ́s history is examined during the period of 1981-1991 when Metallica advanced from a garage band into one of the world’s biggest bands. Metallica also played a remarkable role in the generation of new thrash metal genre. The effectuation theory is utilized in analyzing how this happened. This study provides knowledge on what is needed in creating this kind of success and progress. Prior to this, the effectuation theory has not been connected to the operations of any band or even other artists. pl
dc.language.iso en pl
dc.publisher Wyższa Szkoła Biznesu - National-Louis University and Foundation for the Dissemination of Knowledge and Science “Cognitione” pl
dc.rights open access pl
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Poland *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ *
dc.subject effectuation pl
dc.subject entrepreneurship pl
dc.subject Metallica pl
dc.subject effectual logic pl
dc.subject market creation pl
dc.subject renewal pl
dc.subject thrash metal pl
dc.subject music industry pl
dc.subject heavy metal pl
dc.title Why Metallica Changed Music World – Effectuation Perspective pl
dc.type bookPart pl

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