Abstract:
In this article, the author selected a topic related to the problems that businesses
face. This is the result of permanent changes that occur in the surrounding
environment. Taking into account the nature of these turbulences and all
the determinants of the modern economy, the author states that in the 21st
century the success of companies relies heavily on intangible resources (e.g.,
knowledge) and the potential of staff. Therefore, the purpose of this article is
to define the role of knowledge workers in creating innovative solutions for
their companies. For this purpose, the author described: contemporary market
determinants and characterized the skills and competence of knowledge
workers. In addition, the author presented part of the results of the study
conducted in 2016, which covered 100 medium–sized enterprises from the
Małopolskie Voivodship. Of course, during the research process, the biggest
problem was identifying knowledge workers (special criteria were needed
to identify them). However, by analyzing the situation in other countries in
Europe, we can say that the positive influence of these people on creating new
solutions or improving the quality of already existing products or services
is unquestionable. This is why it is important to create this group of people
optimal working conditions to make the most of their potential.