Business model concept and application

Abstract

In this thesis I would like to clarify the major approached to business models, define business model innovation, identify types of business models and innovations that are applied in the companies under research, indicate strengths and weaknesses of the business models studied and determine their innovative value. The sources of data include secondary from literature review, reports, corporate web pages and primary data from the interviews with employees of the Polish companies under research. Main research methods and tools include desk research, interview, own observations as webpage user, and case study. The weaknesses of the business models studied are: dependency on Information technology, dependency on access to the Internet and dependency on relations with business partners. The weakness of this business model also lies in constant need for investments in improvements and R&D. The innovative value of these business models comes from their ability to reach a countless number of customers from all over the world, democratize trade, quickly adjust demand to supply and provide unlimited access to products and services.