Instytut Przedsiębiorczości i Zarządzania

WSB-NLU Repository

Instytut Przedsiębiorczości i Zarządzania

Recent Submissions

  • The Importance of Accountability for Innovation Development Viewed Through the Mediating Role of Intellectual Capital 
    Bubała-Wójcik, Joanna; Jacenko, Martyna; Wójcik-Jurkiewicz, Magdalena (2017)
    Although the concept of accountability itself is not new and in the literature, it appeared about 40 years ago, business has started to realize its importance only recently. Accountability can be understood differently ...
  • Risk Management Model in the Formulation Phase of the Technological Project 
    Walaszczyk, Ludmiła (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    In the 2014-2020 perspective, the calls for proposals are mainly directed to the entrepreneurs. It provokes the necessity to prepare the project applications to the consulting company by the entrepreneurs themselves or ...
  • Justificatton of Using Two Dimension Graphic Codes (Qr) in Marketirng Activities 
    Szyjewski, Grzegorz; Fabisiak, Luiza (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    Modern models of marketing are used as methods of promotion, brand image building and sales support in organizations. All those activities are preceded with mainly ICT tools use. Modern models of marketing can help by ...
  • Franchising as a Model of Business and Hotel Development in the Process of Market Globalization 
    Sztorc, Małgorzata (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    The paper presents the structure of three hotel concerns operating in the European market, which has been formed over recent years due to their foreign expansion. At present, the global hotel market is occupied by both ...
  • The Necessity of Redefining the Principles of Process Management 
    Szelągowski, Marek (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    The rapid development of process management and its practical uses stems from the changing conditions of business, which are the result of overlapping and mutually stimulating changes in business culture, social ...

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