Browsing Prace dyplomowe 2000-2008/Diploma Theses 2000-2008 by Subject "lack of compatibility with local culture and law"

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Błędy marketingowe w kontekście międzynarodowym

Wilczek Michał (2007)

The thesis discusses mistakes in international marketing that occurred in the last 50 years and analyzes the reasons they were considered mistakes. The companies described had direct issues with wrong slogans, product ...