Strategia pozyskiwania klientów dla Banku Spółdzielczego w Limanowej
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Data
2012-09-25 12:49:00
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Abstrakt
Celem pracy było stworzenie strategii rozwoju Banku Spółdzielczego w Limanowej.
Zbadano makrootoczenie i otoczenie konkurencyjne Banku, przeanalizowano jego obecną
sytuację i działalność, zweryfikowano zawartą w Strategii misję, podstawowe założenia i
cele. Zapoznano się z tematem zarządzania strategicznego, dokonano przeglądu przez
definicje tego zagadnienia, przywołano kilka podziałów strategii i wydzielono style decyzyjne
w tym zakresie. Dokonano omówienia analizy strategicznej we wszystkich jej obszarach.
Przedstawiono zarządzanie strategiczne w bankach. W głównej części pracy opracowano
dokładną analizę strategiczną Banku. Wszelkie obserwacje zawarto w macierzy SWOT
ukazując mocne i słabe strony działania Banku, jego szanse rozwoju i możliwe zagrożenia.
Na tej podstawie obrano główną strategię działania, określono misję i cele. Następnie
stworzono strategię pozyskiwania nowych i lojalnych klientów, badając ze wszystkich stron
działalności Banku możliwe szanse. W ten sposób ukazano wiele dróg działań, których
realizacja z pewnością pomogłaby umocnić pozycję Banku na coraz bardziej konkurencyjnym
rynku.
The aim of the dissertation was to create the development strategy for Bank Spółdzielczy in Limanowa. Macro environment and Bank’s competition were investigated, its current situation and activities were also analyzed. Strategy enclosed in the mission statement, its fundamental aims and goals were verified. At first the theme of strategic management was looked into, its definition was reviewed, few systems of classification were given as examples and decision styles were categorized. Analysis of the strategy in all the areas was discussed. Next banks’ management strategy was portrayed.In the main part of the dissertation precise analysis of Bank strategy was developed. All the finding were enclosed in SWOT statistics showing strong and weak points of Bank’s activities , its chances for further development and possible threats. On those basis the main action strategy was established, mission and goals were determined. Following that the strategy of acquiring new and loyal customers was developed measuring the Bank’s possible chances. Several ways of action were suggested. Their realization undoubtedly would help to make the Bank’s position stronger on the current competitive market.
The aim of the dissertation was to create the development strategy for Bank Spółdzielczy in Limanowa. Macro environment and Bank’s competition were investigated, its current situation and activities were also analyzed. Strategy enclosed in the mission statement, its fundamental aims and goals were verified. At first the theme of strategic management was looked into, its definition was reviewed, few systems of classification were given as examples and decision styles were categorized. Analysis of the strategy in all the areas was discussed. Next banks’ management strategy was portrayed.In the main part of the dissertation precise analysis of Bank strategy was developed. All the finding were enclosed in SWOT statistics showing strong and weak points of Bank’s activities , its chances for further development and possible threats. On those basis the main action strategy was established, mission and goals were determined. Following that the strategy of acquiring new and loyal customers was developed measuring the Bank’s possible chances. Several ways of action were suggested. Their realization undoubtedly would help to make the Bank’s position stronger on the current competitive market.
Opis
Słowa kluczowe
Bank Spółdzielczy w Limanowej, zarządzanie strategiczne, analiza SWOT, strategia działania, nowi klienci