Abstract:
International marketing has been an important issue lately for many marketers in
Poland due to the integration into the European Union. The European Union has
made it much easier for Polish firms to sell their products in foreign European
markets. And because of these international opportunities and a domestic market
which is not large enough more and more firms are now going international. This thesis focuses on the internationalization process of Polish SMEs. It describes
all the marketing aspects in which a small and medium sized company from Poland
would apply into successfully exploiting their product on a new foreign market.
The theories concerning the internationalization process of small and medium sized enterprises and the theories focusing on the companies’ international marketing activities are presented. The internationalization process of Polish SMEs is described followed by a description of two companies and their internationalization strategies. The data collected in the two companies is analyzed and suggestions for improvement are presented.
