Ocena poziomu relacji b2b w kanałach dystrybucji materiałów budowlanych - wyniki badań

Abstract

The development of positive and permanent relations between enterprises participating in the distribution channels of building materials points at the voluntary cooperation and mutual agreements between the interested entities concerning the market behavior leading to the accomplishment of individual aims. The results of suppliers depend on the behavior of purchasers and vice versa, the behavior of suppliers influences the results of the purchasers of building materials. In addition, the success of the whole distribution channel of particular building materials depends on the sum of benefits offered to the ultimate customer. For the cooperation between the enterprises in distribution channels to exist and develop, these entities must reach an agreement on their mutual problems and they must cooperate on accomplishing their aims.