Abstract:
The German sport clubs in last few years were submitted of organizing
conversion to become sport companies. Taking into consideration the hierarchy
of goals, sport success as well as financial results start to have an enormous
role in their activity. This is a main reason, why marketing strategy begun
to be implemented towards their customers. Diversification of the business
activity and limitation of the risk was typical in this situation. In result, the
German sport companies start to achieve revenues about 1,57 milliards € and
become the main part of service sector. It is important to stress that all basic
foundations will be verified during this recession.