Abstract:
Banks, like other sectors of the economy in time of financial crisis, have to
focus on other products, not requiring a risky capital-intensive involvement.
The new model is just being set up, profitable customers found, rationalization
of sales introduced, as well as the further computerization of banking
processes. Banking is still an attractive form of investment and as such needs
a more efficient development strategy. Investors should be motivated to use
the bank offers.
The purpose of this article is to identify both signs of financial crisis with
the trend of activities of commercial banks for their development and support
for customers of commercial banks.
Thesis of this work is the recognition that the commercial banks suffer
milder effects of the financial crisis than their customers, and that their
adjustments take place mainly at the expense of bank customers, while
providing incentives to invest customers' savings in banks.