Abstract:
The paper is devoted to the issue of communication of non-profit organizations
with their stakeholders. It presents the addressees of promotional activities,
forms of contacting various groups of interest as well as instruments and scope
of marketing communication activities undertaken by organizations. The
paper is based on the conducted direct research. Proper communication with
the environment is vital for non-profit organizations functioning in the market.
The surveyed entities used various forms of contacting their stakeholders, both
direct and indirect ones. Particular instruments of marketing communication
have been used to different extent by the organizations.