The Business Model of a Start-up Company
Ładowanie...
Data
2015
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz and Fundacja Upowszechniająca Wiedzę i Naukę “Cognitione”
Abstrakt
The article focuses on issues related to the business model of a company at a very early stage of its development. In this case of key importance is the business concept itself and the way it is organized, i.e., how it creates value for the customer and market competitiveness. Business Model Canvas presented here, is a framework for the analysis of its key components. This approach is static, offering a photograph of the status quo of the business model that can be developed into a more dynamic approach taking into account the factors of time and change. The aim of this case study is to present an innovative business model of the company X, whose products are ecological bamboo bikes as the company follows the mainstream social responsibility of business.
Opis
Słowa kluczowe
business model, canvas, bamboo bicycle
Cytowanie
Business and non-profit organizations facing increased competition and growing customers' demands : vol. 14. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU and Fundacja Upowszechniająca Wiedzę i Naukę “Cognitione”, cop. 2015. - S. 111-122