(Oficyna Wydaw. PTZP, 2013) Jasieński, Michał; Rzeźnik, Magdalena; Candi, M.
We discuss basic components of the business model concept, with particular
emphasis on rigorous and preferably quantitative methods of analysis of business models.
We focus on factors which influence the process of developing customer value proposition
- a crucial part of any business model. We also present an international collaborative
project aimed at developing methods of making existing business models of SMEs more
innovative.