Przeglądaj wg Autor "Candi, M."
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Pozycja Understanding and innovating business models: some basic methodological issues(Oficyna Wydaw. PTZP, 2013) Jasieński, Michał; Rzeźnik, Magdalena; Candi, M.We discuss basic components of the business model concept, with particular emphasis on rigorous and preferably quantitative methods of analysis of business models. We focus on factors which influence the process of developing customer value proposition - a crucial part of any business model. We also present an international collaborative project aimed at developing methods of making existing business models of SMEs more innovative.