Repozytorium WSB-NLU :: Przeszukiwanie wg Autor "Kachniewska, Magdalena"

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Towards the Definition of a Tourism Cluster
(Nowy Sacz School of Business – National-Louis University, 2013) Kachniewska, Magdalena
The concept of tourism clusters is becoming central within the tourism development planning process and the EU perceives cluster arrangements as the preferred form of introducing innovations in different economic fields, including tourism. The Polish Tourism Organization (POT) is to launch the subprogram aimed at the commercialization of the tourism product and intensification of SMEs’ integration processes (vertical and horizontal ones), which shall boost the innovativeness of Polish tourism regions and enterprises. The main purpose of this article is to find rationale for tourism cluster formation in Polish TDAs and to formulate the definition and main attributes of the tourism cluster. The problem of clusters’ impact on SMEs’ productivity and the destinations competitiveness will be discussed on the basis of economic theory using the case study and the field work method as well as the literature study.