Przeglądaj wg Autor "Liang, Chaoyun"

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    A New Runway for Journalists: On the Intentions of Journalists to Start Social Enterprises
    (Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione" / Wyższa Szkoła Biznesu - National Louis Univeristy, 2018) Liu, Huei-Ching; Yin Ip, Ching; Liang, Chaoyun
    Journalists have been facing a variety of challenges and are even being laid off in the face of changing media ecosystems in the age of digital convergence. Sharing similar characteristics with entrepreneurs, numerous journalists have worked together to develop social enterprises, attaining social change through business approaches. The present study explores the intentions of former and current journalists to establish social enterprises, using questionnaires focused on personality traits, creativity, and social capital. Results reveal that creativity was found to have a significant influence on the social entrepreneurial intentions of journalists, as does having higher bridging-type social capital.
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    Developing a Social Enterprise Performance Scale and Examining the Relationship Between Entrepreneurs’ Personality Traits and Their Perceived Enterprise Performance
    (Nowy Sacz School of Business – National-Louis University, 2015) Liang, Chao-Tung; Peng, Li-Pei; Yao, Shu-Nung; Liang, Chaoyun
    On the basis of the lack of measurement tools and the research gap regarding social entrepreneurship, three studies were conducted to develop a new measure of social enterprise (SE) performance that is empirically valid and easy to administer. The purpose of this measure was to examine the relationship between entrepreneurs’ personality traits and their perceived SE performance. The results indicated that SE performance can be assessed using four dimensions: personal issues, social aspects, business elements, and service programmes. Extraversion positively influenced service programmes, and openness negatively affected service programmes. Neuroticism and conscientiousness positively predicted personal issues and service programmes, and agreeableness positively predicted all dimensions of perceived SE performance. The results also demonstrated the curvilinear relationship of the U-shaped curve between neuroticism and personal issues and the social aspects of SE performance. Furthermore, the results showed the curvilinear relationship of the inverted U-shaped curve between agreeableness and the four dimensions of SE performance.
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    Influence of Creativity and Social Capital on the Entrepreneurial Intention of Tourism Students
    (Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016) Chia, Chien-Ching; Liang, Chaoyun
    Regional knowledge coordination and the systematic promotion of rural culture using a combination of ecological advantages and environmental education are emerging topics in discussions on entrepreneurship. Considering that both creativity and social capital are critical factors for developing touristic activities, this study investigated their influences on the entrepreneurial intentions of tourism students in a metropolitan area, with the objective of contributing towards talent development in touristic entrepreneurship. A survey was administered at one university in Taiwan, and 213 valid subjects were analysed. The results first revealed that tourism students’ creativity was divided into two dimensions, namely originality and usefulness; that social capital could be categorised as being either bridging or bonding; and that entrepreneurial intention was divided into conviction and preparation. The results indicated that tourism students with higher levels of creativity showed stronger entrepreneurial intentions. The usefulness of creativity had a stronger influence on entrepreneurial conviction than on entrepreneurial preparation. In addition, bridgingbased social capital had a significant influence on the entrepreneurial conviction of tourism students. The results of this study may serve as a reference for tourism administrators in the development of strategies for human resources management, particularly in personnel selection and training.
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    Interaction of Psychological Factors in Shaping Entrepreneurial Intention Among Computer and Electrical Engineering Students
    (Nowy Sacz School of Business – National-Louis University, 2015) Liang, Chao-Tung; Lee, Jia-Ling; Liang, Chaoyun
    Numerous technopreneurs start their ventures at college age, but the entrepreneurship of computer and electrical engineering (CEE) students remains under-studied. This study analysed both the combined and interactive effects of psychological factors on the entrepreneurial intentions of CEE students. In this study, entrepreneurial intention comprised two dimensions, conviction and preparation. Regarding the direct effects, the results indicated that self-efficacy affected entrepreneurial conviction the most, followed by negative emotion, intrinsic motivation, and metacognition. Negative emotion affected entrepreneurial preparation the most, followed by self-efficacy and positive emotion. The results also revealed several crucial interactive effects resulting from psychological factors. An increase in cognitive load increased the entrepreneurial intention of students exhibiting high intrinsic motivation and reduced the intention of students exhibiting low intrinsic motivation. An increase in metacognition increased the entrepreneurial conviction of students exhibiting either high or low intrinsic motivation. An increase in positive emotion reduced the entrepreneurial intention of students exhibiting high negative emotion and increased the intention of students exhibiting low negative emotion. An increase in self-efficacy increased the entrepreneurial intention of students exhibiting either high or low negative emotion.
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    Strategic Management of Agribusiness: Determinants and Trends
    (Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016) Chen, Chao-Chien; Yueh, Hsiu-Ping; Liang, Chaoyun
    Intense changes have arisen in global agriculture, yielding a new market reality that is more complex and competitive than before. To confront these changes, a renewed perspective on the practice of agribusiness management is necessary. However, studies in this critical line of research are scant. This study updated the outlook on the strategic management of agribusiness in Taiwan by conducting in-depth interviews with 10 expert agrientrepreneurs. The results indicated that agribusiness strategies can be categorised as targeting one of three dimensions: the external environment, the internal environment, and sustainable development. This paper discusses each dimension in detail and suggests five broader trends of strategic management.