Przeglądaj wg Autor "Szutowski, Dawid"

Teraz wyświetlane 1 - 2 z 2
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    Short- and Long-Term Effects of Innovations on Enterprise Market Value: A Case of the Tourism Industry
    (Nowy Sacz School of Business – National-Louis University, 2014) Szutowski, Dawid; Bednarska, Marlena A.
    Innovations seem crucial for contemporary enterprises willing to achieve the objective of increasing firm’s value. The aim of this paper is to examine, both conceptually and empirically, the relationship between innovations and tourism enterprises’ market value. Tourism sector was taken into consideration in order to fulfill the existing research gap. This focused paper was based on relevant market data. Event study and calendar time portfolio approaches were chosen to test investors’ responses to innovation announcements. Six tourism companies listed on the Main Market of Warsaw Stock Exchange were examined within the six years research period and 34 innovation announcements were identified. Polish Press Agency database and Warsaw Stock Exchange databases were used to collect data. Results indicate that innovations affected positively investors’ valuation of tourism enterprises. The average event day market value change equaled 0.63% and differed considerably from the one-year one of 3.02% meaning that investors adjust their initial reaction over time. Initially investors reacted mostly to marketing, distributional and external relations innovations while within one-year period they attributed the most value to marketing and external relations ones.
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    Pozycja
    The Relation between CSR and Innovation. Model Approach
    (Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016) Szutowski, Dawid; Ratajczak, Piotr
    The paper attempts to fulfil the research gap concerning the mutual relation between company innovation and its corporate social responsibility practices, by determining the conditions in which the innovation/CSR relation appears and develops. The research was based on systematic literature studies performed using SALSA and backwards-snowballing methods. The data was examined with the use of the meta-synthesis approach. The authors’ model explaining the studied relation was proposed. The research suggested that the impact of innovation on the CSR practices depended on the type of innovation and degree of novelty involved; while the way CSR affected innovation depended on such CSR features as: type of reaction, degree of development, and field of activity. The relation was also moderated by a series of six exogenous factors: external factors, industry, company characteristics, attitude, performance, and R&D.