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Business models rethought: applying the heuristic methods of Altshuller and Osborn to improve an organization's fitness in a variable environment
(Wydawnictwo Studio Emka, 2014) Jasieński, Michał; Rzeźnik, Magdalena
Business model (BM) is a universally applicable framework for analyzing an organization’s entire spectrum of activities, from cost structure, revenue streams, to human resources and organizational culture, client networks, collaborators and the essence of what the organization offers, i.e. the customer value proposition. To facilitate an efficient process of re-inventing or re-conceptualizing the BM, we have applied two heuristic tools: Altshuller’s 40 inventive principles and Osborn’s seven SCAMPER questions, which were developed initially for applications in engineering and marketing, respectively. We show examples of how each module of a BM can be modified in a creative and, sometimes, counterintuitive way, thus leading to the improvement of the organization’s functioning in an uncertain and fluctuating business environment.