Baran, Grzegorz2013-07-182013-07-182010Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji oraz wzrastających wymagań konsumentów. Pod red. A. Nalepki, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2010. - S. 172-187978-83-88421-65-5http://hdl.handle.net/11199/464For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries of the European Union. A necessary element of effective implementation of CSR in public organizations are their transparency and legitimacy. This article aims to formulate the problem of the role of public organizations responsibility for the transparency of activities undertaken in the context of the pursuit of such a transformation of public management that these organizations have become much more socially responsible. For the wording of the problem is much broader argument that says that deficits in social responsibility in public organizations do not arise only because of people, but above all because the wrong management structure. Management in public organizations may not be a simple reflection of that known from the commercial sector.plUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polskaorganizacje publicznespołeczna odpowiedzialność biznesubookPart