Plata-Alf, Dagmara2014-04-072014-04-072013Business and non-profit organizations facing increased competition and growing customers' demands / ed. by Adam Nalepka, Anna Ujwary-Gil. Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University, cop. 2013. - S. 117-128978-83-88421-82-2http://hdl.handle.net/11199/7412The development of communication-information technology has led to the transfer of the communication process to a virtual environment influencing while at the same time providing an opportunity and a challenge for the development of marketing strategies. This article presents a literary overview aimed at clarifying key concepts and processes related to transformations in internet marketing, and systematizing definitions functioning in that field of science. As a part of the analysis, the article includes a case study of an internet marketing communication tool, and one of the major virtual tourist agents, Booking.com.enUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polskamarketing communicationsinternet marketinginternet tools in marketing communicationsinformation technologyvirtual environmentBooking.combookPart