Handzel, Ludomir2014-04-112014-04-112009Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji oraz wzrastających wymagań konsumentów. Pod red. A. Nalepki, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2009. - S. 67-78978-83-88421-62-4http://hdl.handle.net/11199/7476The following article aims at analyzing measures adopted by companies which had to face the economic crisis in 2008. The main method chosen for that aim was interviews with managers, which attempted at determining the character of actions undertaken by companies to secure their ‘survival’. Such approach to the problem focuses more on ‘remedial’ restructuring rather than on directions for future development. It must be stressed, however, that the presented results of empirical research cannot be treated as representative but rather as pilot study, since they aim at identifying initial behaviors taken up by managers facing the economic crisis.plUznanie autorstwa-Użycie niekomercyjne 3.0 PolskabookPart