Bubała-Wójcik, JoannaJacenko, MartynaWójcik-Jurkiewicz, Magdalena2019-04-152019-04-152017Business and non-profit organizations facing increased competition and growing customers' demands : volume 16 : proceedings of the 16th Conference: Tomaszowice, Poland, 19-20 June 2017. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017. S. 319-331978-83-949144-0-0http://hdl.handle.net/11199/10518Although the concept of accountability itself is not new and in the literature, it appeared about 40 years ago, business has started to realize its importance only recently. Accountability can be understood differently in English or nonEnglish languages. The examples of the most innovative companies demonstrate the culture with the characteristics of accountable organizations. Their innovation is in their culture and employees. Accountability as the important element of intellectual capital has the linkage to the innovation. Time will show if market and business are interested in the evaluation of accountability and its presentation in financial statements. The aim of the paper is to present the importance of accountability for innovation development as mediated by organizational culture and intellectual capital. It presents the theoretical concept of accountability as success factor of the innovation.enopen accessAttribution-NonCommercial-NoDerivs 3.0 Polandaccountabilityinnovativenessmeasurementbusiness valuebookPart