Adamek, JanuszGłuc, KrzysztofPotoczek, Natalia2019-03-042019-03-042016Business and non-profit organizations facing increased competition and growing customers' demands : volume 15 : proceedings of the 15th Conference: MMC Brainville, Nowy Sącz, Poland, 20-21 June 2016. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2016. - S. 9-24978-83-65196-34-7http://hdl.handle.net/11199/10480The article deals with legal and economic sources of process re-orientation of a municipal company. In case of municipal activity it is not the competition but the quick growth of investment that forces business entities to verify their business models. The growing costs of maintaining and implementing public services force the growth of managerial competencies and the search for better organization methods. The case study of the Nowy Sącz Water Company presented in the article is an example of changes occurring in the area of organization and management of public utilities. The process re-orientation creates possibilities of improving the business model and, inter alia, increasing the value provided to customers by more efficient management.enopen accessAttribution-NonCommercial-NoDerivs 3.0 Polandpublic utilitieswater companybusiness modelbusiness processesprocess architecturebookPart