Szymczyk, KatarzynaKadłubek, Marta2019-04-082019-04-082017Business and non-profit organizations facing increased competition and growing customers' demands : volume 16 : proceedings of the 16th Conference: Tomaszowice, Poland, 19-20 June 2017. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017. S. 149-160978-83-949144-0-0http://hdl.handle.net/11199/10507Navigating a business these days is certainly not an easy task. The business environment is highly competitive and dynamic where changes advance rapidly and thus; there exist those who excel in this business environment and those who are closing the doors. In the pursuit of money and customers in theses rapidly changing business conditions, today market actors may become tempted to take shortcuts and act half-heartedly or notably unfair just to overtake competitors and gain easy and fast income. Therefore, maintaining the integrity in an organization may become the critical challenge for modern businesspeople to retain the trust and loyalty of the employees, business partners, and customers and this paper focuses on these issues relying on Polish data and research results.enopen accessAttribution-NonCommercial-NoDerivs 3.0 Polandintegrityorganizationbusinessbusiness environmentmarketglobal economyturbulent environmentbookPart