Stach, Przemysław2013-07-102013-07-102005Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji i rosnących wymagań konsumenta. Pod red. A. Nalepki. Nowy Sącz ; Tarnów : WSB-NLU ; Wyższa Szkoła Biznesu w Tarnowie, 2005. - S. 77-8683-88421-46-8http://hdl.handle.net/11199/330Relationship marketing is more and more often a subject of interest for both scho- lars and practitioners, but it is still just an interesting and visionary concept. Up till now, marketing literature does not give too many answers to the question how to move beyond the purely theoretical frame of the concept. The objective of this paper is to present an overview of fundamental relationship marketing goals and basic requirements for its implementation in business-to-business markets.plUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polskamarketing partnerskimarketingrelacje interpersonalneMarketing partnerski w kontekście business-to-business - synteza koncepcji i wyzwania wdrożenioweRelationship marketing in a business-to-business contecst-synthesis and challengesbookPart