Baran, Grzegorz2013-07-142013-07-142007Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji i rosnących wymagań konsumentów. Pod red. A. Nalepki. Nowy Sącz : WSB-NLU, 2007. - S. 282-29383-88421-54-9http://hdl.handle.net/11199/393The goal of the paper is to show the means of using project management to deal with important social issues. Corporate Social Responsibility was analyzed as the example of the important social issue. The engagement of business in social activities is growing in mature democratic states. The significant aspect of corporate social responsibility is that being guided by its principles is useful and profitable both for society and for business. The aim of the paper is to develop basic management strategies of dealing with important social issues. The strategies should be able to adopt by any individual, group or organization, regardless of the enterprise or industry involved.plUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polskaspołeczna odpowiedzialność biznesuzarządzanie projektamibookPart