Grochowski, Krzysztof2014-04-152014-04-152007Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji i rosnących wymagań konsumentów. Pod red. A. Nalepki. Nowy Sącz : WSB-NLU, 2007. - S. 264-27283-88421-54-9http://hdl.handle.net/11199/7545Each enterprise is looking for the ways and methods thanks to which they will become more competitive on the given market. The organization, which wants to be the best among its rivals, should, above all, manage the company at a high level. Effective management means the realization of the set short-term and long-term goals which influence the effectiveness of the company. Balanced Scorecard as the concept of system management is, among others, the effective communication tool which informs of connecting the planned goals with the whole company’s strategy. Generally speaking, Balanced Scorecard combines long-term and short-term goals, financial and non-financial measures, the rates of activities effects and the efficiency in strategy and operation in a balanced way.plUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 PolskabookPart