Zaręba, Iwona2014-10-262014-10-262014Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 403-416978-83-62550-98-2http://hdl.handle.net/11199/8148The main objective of any business activity is to create value for the owners. Taking into consideration the complexity of today’s organizations and circumstances of growing customers’ demands in which they compete, it is essential that the company’s value-oriented goals are effectively managed at every level of the organization. A well-considered strategy can only be successful if the company’s objectives are transparent, understandable for the employees and controllable. The article describes strategic and financial drivers of business value creation and presents methods of their communication across an organization, such as the Balanced Scorecard or KPIs.enopen accessAttribution-NonCommercial-NoDerivs 3.0 Polandbusiness valuevalue creationfree cash flowscapital structurecost of capitalBalanced ScorecardKPIsbookPart